On Sex, Home Business, Keywords and SEO

There’s been a lot of talk on the net lately about how Google is moving away from actual keywords and is ranking sites based on content.  Which means all the writers who write ‘articles’ (I’m using the term loosely there) stuffed to the gills with keywords will be out of business.  They’re going to have to start writing proper articles, filled with useful content, and only a few keywords used in an appropriate context within the article.

Here’s the disclaimer:  I’m no SEO expert.  I only recently realised that I had to enter details in to my SEO WordPress plugin.  I’m also no expert, if there is such a thing, on how Google ranks sites, or even how search engines find and display information.  I’ve done some research on it, done a lot of reading, and I have quite a few friends who are professional writers as well.

I have been told that having keywords in your title, in <h1> tags, helps because it tells the search engines give those words priority.  I’ve also been told that having the words ‘Sex’ and ‘Home Business’ also tend to rank well (this article has both sex and home business in the title deliberately)  and they attract a lot of traffic to your site.

However, if someone is coming to my site because they searched on the word ‘sex’ then they’re unlikely to be interested in the business information available here.  Finding the site through ‘home business’ would help them certainly.  I’m not too sure that I’m the right person to help them if they searched on ‘sex home business’ though!  I’ve also had a lot of searches for “make money online quickly” which pulls up this previous post, however I’m pretty sure those people are disappointed as well.  😉

For those of us who aren’t experts in SEO and are uncertain of how Google works (does anyone really know?) the best way to optimise your site with keywords and for SEO is simply to write quality content.  People will find you, other sites will link to you, your site url will be passed around as a go-to quality site that is worth the time to read.

Search engines are machines and websites aren’t read by machines – they’re read by people.   You need to write for people and not for search engines.  Good quality content, with enough keywords that fit organically within the context of the article will ultimately do more for your SEO and rankings than stuffing an article so full of keywords that it’s unreadable nonsense.  And in the process you’ll attract the customers that you want to bring, who will in turn bring others.

If you want to read about SEO from a person who knows a lot more about it than me, my good friend Marc Pieniazek is currently writing a series of posts on SEO.  I’ll be reading his posts avidly to learn more about SEO, and I highly recommend you sign up for his RSS feed so you don’t miss any as well.

For now, I’m going to be watching my stats with interest to see how well the keyword stuffing in the title draws traffic and from where.  Popcorn anyone?

superwahm, melinda jameson, wahm

Melinda is the founder of SuperWAHM.com and started the site to share her learnings to help other Work At Home Mums become more independent and able to spend time with their families

Melinda Jameson

Melinda is the founder of SuperWAHM.com and started the site to share her learnings to help other Work At Home Mums become more independent and able to spend time with their families

13 thoughts on “On Sex, Home Business, Keywords and SEO

  • June 19, 2009 at 7:51 pm
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    Okay, where’s the sex? I came here looking for sex and I see a pic of some dude’s face Photoshopped onto my body?

    Good post. Though I know a bit about SEO (Sean knows more) I hardly utilize it. I just focus on writing stuff to make people laugh, think or throw their computer out the window.

  • June 20, 2009 at 12:49 am
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    I’ve just recently started thinking about writing to keywords although I’ve always been careful to repeat my key messages in almost all of my posts. However, the search terms people use to come to the site actually have little to do with the content (hence the change in what words I use in my writing).
    .-= Alex Fayle | Someday Syndrome´s last post…Using Fear as Motivation: The Lab Rats Leave the Lab =-.

  • June 20, 2009 at 3:37 am
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    LOL David beat me to the comment about the photo. Damn you Wright! Don’t you have a little pony to comb?

    Search engines are machines and websites aren’t read by machines – they’re read by people. You need to write for people and not for search engines.

    You’ve hit the nail pretty much on the head Mel. Even Google’s engineers are trying to make their machine behave more like a human. I hear they’re looking to change their name to Skynet.

    No seriously, you’re absolutely right. At the end of the day it’s about creating content that’s worth linking to.
    .-= Marc – WelshScribe´s last post…How to Create a Character | A Review =-.

  • June 20, 2009 at 10:56 am
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    It will be interesting to see how your search engine results with the article. If you google “sex home business” right now you are #3. Impressive I guess.

  • June 20, 2009 at 8:31 pm
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    @ Linda, I hadn’t thought of seeing where I ranked on google! When I looked I was #4. That’s funny!

    @ Marc, I was wondering who was going to make the first comment about the guy. Keyword stuffing to write nonsense posts is thankfully on the way out and we’re starting to see people being sensible about keywords.

    @ Alex, yes, it can be hard to incorporate the keywords that you want people to find you with, and have it read naturally. I tend to have an idea what keywords to use in an article, but I’m not concerned about putting them into every sentence. I trust that the right people will find me when they need me. (Ok, I can hear every marketer screaming in horror at that comment)

    @ John, greap point and thanks for posting it. Yes, categories are very important places for keywords, as are titles.

    @ David, *coughs* you’ll need to ask your wife about the sex. That’s the best suggestion I have for you. Seriously. 😉

    @ Sally, definatly! Content is king, long live content! Getting people to your site is relatively easy – keeping them there and having them come back for more is a whole ‘nother story.

  • June 22, 2009 at 9:38 pm
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    I’m going to be watching my stats with interest to see how well the keyword stuffing in the title draws traffic and from where.

    Melinda,

    From Men With Pens. Now you don’t have to dig through your analytics for at least one reader. I’m a sucker for a good sex and business post… which this wasn’t… which I expected. I could see tongue planted firmly in cheek from over there. 🙂

    I’m quite used to gently adding my targeted keywords, a little at a time, over the months and years, but it’s natural for folks to want an SEO magic bullet. For one thing, “over the months and years” sounds a lot like work.

    The trouble as you point out, is that a magic bullet for machines would just kill readership. I would be happy if Google and others would finally figure out a way to reward naturally targeted work, and not keyword-stuffing, but that does sound like an awfully tall order.

    Oh, and to add just a bit to the h1 thought: other tags like h2 and even bolds also help search engines decide you meant those words to be more important to SEO. The funny thing is, they also break up your copy nicely and help readers to move through a post, so sometimes writing for the search engines IS good for readers.

    Off to read Marc’s series now!

    Regards,

    Kelly

    P.S. Thanks for a guy with at least a bit of hair on him. LOL.
    .-= Kelly´s last post…The Next BIG THING =-.

  • June 22, 2009 at 9:45 pm
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    Some good points there Kelly.

    Re: use of bold. There is some evidence that bold, italic and underline can be used to emphasise words for the search engines but *use sparingly*, particularly underlines as they can be confused with hyperlinks.
    .-= Marc – WelshScribe´s last post…How to Create a Character | A Review =-.

  • June 22, 2009 at 9:52 pm
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    Marc,

    What I meant was, off to read Marc’ intro now. Looking forward to the series.

    And yes, of course I agree bold should be used sparingly. Just imagine how unpleasant it would be to read if folks thought everything they wrote was important!

    Then you’re basically back to not helping people enjoy your work. 😉 Not good, that.

    Until later,

    Kelly
    .-= Kelly´s last post…The Next BIG THING =-.

  • June 22, 2009 at 9:57 pm
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    LOL Yes!

    Also from an SEO perspective using bold (or italic or underline) for the same word over and over is considered to be search engine spam. One bold, one italic and one underline is probably more than enough.
    .-= Marc – WelshScribe´s last post…How to Create a Character | A Review =-.

  • September 13, 2009 at 10:03 pm
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    I’m just here for the photo 🙂

    I definitely agree that writing for people is the only thing that works in the long term.

    The keywords should just be there in context and as micro-content – eg. a good title can quickly tell people and search engines what your content is about.

    Pictures are great to sum up content quickly too (did I tell you how much I like that pic Melinda?? 😉 )
    .-= Anni Taylor´s last post…12 foot trampoline tricks in a small yard =-.

  • September 13, 2009 at 10:10 pm
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    @ Anni, LOL! I have to agree, very nice eye candy. Did I mention it’s a picture of my husband? 😉

    (ok, it’s not really…)

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