Recent Posts

The Clean Shower Guide to Marketing

I was cleaning the shower the other day.  This is something I do regularly.  Once a year is regular, right? Just kidding – I clean it a lot more often than that.  While sloshing water around and scrubbing the tiles it occurred to me that cleaning the shower is in many...

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Web Business Ideas for Women

Web business ideas have been sprouting like mushrooms in this modern world.  And unlike the typical setting of the corporate world, more and more women have found their success in their own niche of web business ideas.  Just like any type of business, a web business...

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How not to receive feedback

As I mentioned in yesterday's post I’d sent the business owner a message to say that I hadn’t appreciated the hard sell etc, and by the way, where had she gotten my contact details from? (my phone number isn’t on the website).  I was polite, just very clear that I...

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Are You a Delusional Work at Home Mum?

A few days ago I was reading a post of Jonathon Fields on ‘The Four Delusions of Entrepreneurs’. It’s very interesting reading and relates well to us as Work at Home Moms. In his post Jonathon discusses the four reasons why most entrepreneurs leave the security of...

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Two Fantastic Tools

Well, it’s been school holidays here. We spent a week at the in-laws down in Victoria and the rest of the holidays staying at home. The kidlet and I spent a lot of our time doing ‘girl stuff’, cooking, sewing and really enjoying each others company. In the middle of...

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Systemising Your Emails

We’ve recently looked at Why we systemise our business, and How to write systems. Today we’re going to look at systemising your emails. Firstly lets be clear on one point. You’ll never be able to pass off all emails to your VA and never deal with emails yourself...

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Create A Project Board

Have you got a million ideas running around your head and need to get nail them down? Do you know what you’re doing but have so much to do that you don’t know where to start? Have you got several projects running at the same time and need to schedule your work so they...

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Is Cottage Industry Dead?

Is Cottage Industry dead? Well, it’s not dead at the moment, in fact, in this current economic climate it’s flourishing. There’s a huge move towards home based businesses at the moment, with more and more people choosing to either set up a business on the side or...

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Hitting the Wall

I hit a wall last week. Figuratively speaking that is, not an actual wall. You may have noticed there was only one post last week? That wall was one that I’d been warned about, that I’d been told to look for around the six month mark of having the site going and...

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Planning Your Posts

How many times have you sat at your computer wracking your brain for divine inspiration that will enable your fingers to fly magically over the keyboard, your screen to fill with meaningful dialogue and teachings, and will culminate in a blog post that will attract...

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New Month = New Goals

It’s August. New month = new goals. As business owners we all have ‘business goals’ but how many of you have those goals written in an emotionally compelling way, and how often do you revisit them and think about those goals? If you’re like the majority of business...

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Time Can’t Be Managed

Following on from Friday’s post on dealing with overwhelm, today we’re going to look at how you use your time. You see, Time cannot be managed, it can only be used. Time is not alive, it does not act or react, feel emotions or breathe. Time simply is. It continues at...

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Getting Out from Overwhelm

The hardest part of dealing with overwhelm is realising we’re in it and being able to get out before everything collapses into total disaster around us. Often we know we’re feeling overwhelmed – and for most of us it’s something small that is the final straw – however...

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How Big Do You Want To Be?

How big do you want your business to grow?  This is a really important question that most work at home moms never ask themselves.  It’s usually one of the first questions I ask new clients as it affects all our discussions from there on. Recently I was working with a...

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Making Your To-Do List a Habit

Last week we talked about your To-do list, Coffee and Rocks – fitting in the truly important items so they get done before the less significant items. Getting things done is a habit, and so is prioritising what is the most important thing to work on first.  When our...

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Your To-Do List, Coffee and Rocks

Hands up everyone who has a to-do list, be it paper, electronic or in your head?  If your hand isn’t up then you’re kidding yourself.  We ALL have a to-do list of some type.  Hopefully it’s not actually in your head, because that’s a guaranteed way to drive yourself...

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How to Write For the Web

Today's post, and the following two this week, are brought to you by Marc Pieniazek of Welsh Scribe. Marc has the honour of being the very first Guest Poster on this blog!  He writes great copy, has a wicked sense of humour and is a lovely guy to know.  I hope you all...

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The B.S. Funnel

A few days ago we looked at the Marketing Funnel, aka the Product Funnel.  Today we’re going to look at another funnel that we all spend too much time in - the B.S. Funnel. The B.S. funnel is where you spend your time when you should be in the marketing funnel.  The...

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Do You Have Permission to Market?

This post is part rant.  Bear with me, there’s a lesson here for all of us. Permission Marketing is where a person gives you permission to market your products and business to them, generally via email.  Do we all see the connection here?  Permission Marketing =...

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