A few days ago we looked at the Marketing Funnel, aka the Product Funnel. Today we’re going to look at another funnel that we all spend too much time in – the B.S. Funnel.
The B.S. funnel is where you spend your time when you should be in the marketing funnel. The marketing funnel makes you money – the B.S. funnel is everything you do to avoid working in the marketing funnel because it’s too scary/hard/unknown/boring etc.
Just so you all know, I’ll freely admit that I spend way too much time in the B.S. funnel. This morning my husband asked me what I was doing. I told him “I’m procrastinating writing a post about delaying doing the work that earns you money. So I’m doing exactly what I’m going to be writing about!” It would be funnier if it weren’t so true….
And what kind of things are in the B.S. funnel? It’s your busy work, the time spent surfing the net when you should be working, twittering for hours on end, Facebook quizzes in work time, housework done to avoid the ‘real’ work (you know you’re in serious trouble when you find yourself cleaning toilets to avoid work). The B.S. funnel is the endless tweaking of your website, the editing and re-editing of articles and posts in the drive for perfection, the being caught up in endless minor details that have little or no effect on the end results.
None of these things are bad in themselves, Social media is fantastic for promoting your business and networking, websites do need tweaking, you need to do housework and your writing needs to be good. The difference here is when you take these activities to an extreme and use them to avoid doing the work that will earn you money.
Below is a picture of my marketing funnel. It’s on the wall right in front of my face while I’m working. See the note in the bottom left corner? MmmHmm.
Where are you working today?