Today’s post (Day 15) in the Blogging Workshop is about finding a blog buddy, and in that post I wrote about synergy in business. I liked the idea of Synergy so much that I’ve expanded it here for all SuperWAHM readers.
Firstly, what is Synergy in Business?
Synergy in business according to Wikipedia – Synergy, in general, may be defined as two or more agents working together to produce a result not obtainable by any of the agents independently.
When two people work together with the intention of helping each other then it’s not just 1 + 1 = 2. It becomes 1 + 1 = 5 (this is Mel’s Maths by the way; do not try this at school). Synergy is the combination of two or more minds that work together to be more creative, stronger, more motivated, more focussed, than each of those minds working individually in isolation.
There are a couple of ways that you can utilise the power of Synergy in business:
Remember in primary school, when the teacher would tell us all to find a buddy when the class was going somewhere? And you’d hold your buddy’s hand, so you both always had support, someone to help you and keep you going in the right direction? It’s the same here.
A Blog Buddy is someone you can talk to about your blog, bounce ideas off each other, promote each others blogs, discuss issues that you’re facing, all with someone who understands where you’re coming from.
If you’re interested in taking the Blog Buddy relationship further, here’s an interesting article from Problogger on a Blogging Alliance. A group of entrepreneurs in complementary markets – not directly competing with each other – who formalised an agreement to support, assist and promote each other.
It’s not a publicised alliance, just a group who work together in the background, promoting each other and contributing to the success of the group as a whole.
A Mastermind Group is similar to an Alliance in that there’s a formal agreement, not necessarily written but a clear understanding that all members contribute. However Masterminds members are normally from very different fields, unlike an alliance.
For example, I’m a member of an online Mastermind Group. In that group we have a Realtor, Film Director, Music Teacher, Physiotherapist, Coach, Programmer and a Wed Designer.
The benefit of such a diverse group is that their thinking and perspectives are so different. When you’re in a Complementary Alliance you tend to have the same experiences and knowledge. With the Mastermind group every member has a radically different approach.
Informal Synergy in Business
And then there’s the Synergy in Business you get informally. From having a cup of coffee with a friend that turns into a brainstorming session. Asking questions on a forum. Meeting new people at networking events. IM’ing a friend and chatting about your top business ideas.
Today’s Question: How do you utilise Synergy in business? Rather than working in isolation, do you formal ways to harness synergy for your business? What about informal methods? How do these work for you?