Hehehehe, found this online and loved it. How true!
(If you’re looking for an easily understandable SEO book, check out IttyBiz SEO School (opens in new window) – fantastic ebook. Leads you step by step through how to set up SEO on your site and why it all works, written in plain english for the non-techie. Note: the price isn’t on the page but it’s $39.00 and worth every cent!)
Featured image used under Creative Commons Attribution licence, from RankedHard SEO