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Top Business Ideas and Expert Business Planning for work at home mums

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A New Era For Superwahm!

Hello and welcome! My name is Liz Raad and I'm the proud new owner of Superwahm. I really love the community and site that Mel has created here, and I hope to continue adding to the resources and information that she has created here. I have been in business for a...

Hacking Fail – Hacker 0, SuperWAHM 3

  I received three of these lovely emails yesterday – after three attempts the IP address is blocked.  On average I receive a couple of these emails every month. This is a hacker attempting to get into my site.  They put out bots that trawl the internet looking for...

Why your customers don’t pay – and what to do about it

I was in a recent discussion on FaceBook about how to get customers to pay for items.  The majority of people in the discussion had experienced customers buying goods from them, and months later still hadn’t been paid.  The discussion was around how many invoices you...

What Do You Do? The Un-Meme IttyBiz style

Last week I had a live workshop on Target Market for Work At Home Mums to give in Melbourne which we combined with a holiday to the in-laws.  School holiday time, that time of the year when we need to speak to the Accountant whose office is over 800km from us (don’t...

FaceBook for Business – Come share your thoughts

I’ve got a question for you all today – how do you use FaceBook in your business and what value do you get from it? I’m writing a post on the use of FaceBook in business, specifically Business pages with fans, Profile pages and promoting your business on Facebook, and...

Business

Why your customers don’t pay – and what to do about it

I was in a recent discussion on FaceBook about how to get customers to pay for items.  The majority of people in the discussion had experienced customers buying goods from them, and months later still hadn’t been paid.  The discussion was around how many invoices you...

What Do You Do? The Un-Meme IttyBiz style

Last week I had a live workshop on Target Market for Work At Home Mums to give in Melbourne which we combined with a holiday to the in-laws.  School holiday time, that time of the year when we need to speak to the Accountant whose office is over 800km from us (don’t...

FaceBook for Business – Come share your thoughts

I’ve got a question for you all today – how do you use FaceBook in your business and what value do you get from it? I’m writing a post on the use of FaceBook in business, specifically Business pages with fans, Profile pages and promoting your business on Facebook, and...

A Pity Party and Bad News about Blogging

Hubby brought this cartoon home from work several weeks ago.  I had intended to post it earlier with quite a few LOL and HA HA HA’s  and ROFL, but never quite got around to it. Lately though, I’ve been feeling both sides of this.  The Darling Daughter, 12yo, has been...

Coaching, Consulting and Mentoring: plus 40% off for EOFYS

Three very different disciplines, yet they’re often confused and the terms are used interchangeably.  Coaching is not Consulting or Mentoring, and vice versa. Coaching Coaches don’t tell the client what to do. They facilitate the client finding and implementing their...

The Clean Shower Guide to Marketing

This one of my favourite posts that was originally published early last year.  Now updated and edited to be even more good-er.  Enjoy! I was cleaning the shower the other day.  This is something I do regularly.  Once a year is regular, right? Just kidding – I clean it...

Passive income – is it all it’s cracked up to be?

I’ve received some emails lately and had a couple of discussions with clients on setting up passive income so they only have to work a couple of hours a week.  This is a topic that seems to keep rearing it’s head, and there’s a lot of myths, rumours and some truths...

Marketing

Defining Your Target Market

Answer the following three questions for me: 1.  Who specifically are you selling to? 2.  How well do you know them? 3.  What problem are you solving for your clients? Were you able to answer these questions immediately?  If not, then keep reading.  Knowing your...

Features or Benefits – Which One are You Selling?

What are you selling?  A product or a solution? Why should your customers buy your product from you?  Why would they buy your more expensive product or service rather than the cheaper one from that other store? The answer might surprise you. It’s not about the product...

11.3 Steps to Great Testimonials

I’m in the process of collecting testimonials to use on my website and I’d like to share with you what I’ve learned in the process.  For work at home mom businesses, testimonials are particularly important as they give your business credibility. Unfortunately it’s not...

How to Make Lots of Money Online – Fast

I’ve been thinking about this topic for a few days now, ever since this conversation over at Virtual Coach Forums. Is it possible to make a lot of money online, fast?  I think the answer is ‘Yes, it’s possible’.  Possible – not necessarily probable.  Can I do it? ...

Marketing Funnel – Two Case Studies

Earlier this week we looked at Marketing funnels, then the B.S. funnel.  Today we’re going to look at the practical application of the Marketing funnel in two case studies.  Both these case studies are based on my observations of the businesses.  The cake shop is one...

The B.S. Funnel

A few days ago we looked at the Marketing Funnel, aka the Product Funnel.  Today we’re going to look at another funnel that we all spend too much time in - the B.S. Funnel. The B.S. funnel is where you spend your time when you should be in the marketing funnel.  The...

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