This is the second installment of Business Practices that Make You Look Bad. Click here to read the first post.
Kelly over at Maximum Customer Experience wrote a post last week titled “10 Things I Hate About (Your) Experience Design” It’s a great post and I love how she’s presented 10 bad experiences for customers. Note: the article is fine; however, the comments include profanity and take several detours from the main topic. Please don’t read the comments if you are offended by profanity or if you prefer comments to remain on topic. And yes, I was one of the guilty parties who took it off topic!
And here’s some more bad business practices that can turn customers away:
Inundating subscribers with emails. Need I say more? Ah yes, I do need to, because this one I see and hear about all the time. Yes, you need to keep in contact with your customers. No, you don’t need to email them any more than once a week generally. If you have a big sale with a deadline, then yes it’s acceptable to email them before, during and just before the sale ends. That should be the exception though. Normally, absolutely no more than one email a week! We are all busy, we all receive too many emails – don’t make it worse or you will find your customers unsubscribing because they are feeling overloaded.
Running down other businesses or people online or in your blog. The internet is a small place. Pretty much everybody, including your business competitors and your boss know how to use Google search. It is not so much a question of ‘If’ your negative and/or disparaging comments are seen as a question of ‘when’. If you wouldn’t or haven’t said it to their face – don’t put it online. Even if you have said it in person, it’s still better never to put it online. What goes online stays there forever. Even if it’s just a simple tweet it can come back to haunt you.
Excerpts on RSS feeds. If you have a blog, have your RSS feed set up so it sends the entire post out, not just an excerpt. Studies have shown that people will read, or at the very least skim, through an entire post; yet won’t click through to read the remainder of an excerpt. I’ve noticed this myself, unless the excerpt is extraordinarily captivating I won’t bother clicking to open up the post. Lazy? Maybe. Human nature? Definitely. Get the most benefit from your posts and RSS and make it simple and easy for your subscribers to read the full posts.
We had some great comments about other bad business practices on the previous post, feel free to add more in the comments below!