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During the first week of each month we give away a business book to a reader of this blog. All you need to do is leave a comment on this post. At the end of the week I’ll draw a name from the comments (or my daughter will!) and the lucky winner will be announced here. I’ll post the book anywhere in the world, so the giveaway is open to everyone!

This month we’re giving away two books.  Why two?  Because I couldn’t choose between them and they complement each other so well!  They are Seth Godin’s “Purple Cow” and “The Dip”.

Purple Cow is about making your business remarkable, standing out in a crowded marketplace.  From the back cover “In Purple Cow, marketing guru Seth Godin urges everyone involved in creating, designing or selling to think in new ways about their market.  By adopting alternative approaches to your business, you and your company will survive to innovate another day.”

The Dip discusses when it’s better to give up, or when to push through obstacles, and most importantly how to know the difference.  From the back cover “Every new project (or career or relationship) starts out exciting and fun.  Then it gets harder and less fun, until it hits a low point – really hard, really not fun.  At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try.  The hard part is knowing the difference and acting on it.”

Note on The Dip, the one I am giving away is the softcover version, so it looks different to this picture which is the hardcover edition.  Same great content.

I’ll be drawing this month’s winner next Friday 10th April (yes, I know that’s Easter).  So leave a comment and at the end of the week we’ll find out who the lucky winner is!