Hi, My name is ‘insert your name here’ and I’m an Info product addict
We’ve all done it. Bought great info products – ebooks, audios, pdfs, ecourses etc – that are highly recommended and guaranteed to change our lives and send business through the roof.
We all have our favourite teachers, and if they recommend something as being great then we have to get it, right? Because it will help us grow our business, right? So we buy more products. And more. And we keep on buying. And downloading and saving them to the hard drive.
You know that folder(s) on your hard drive that’s full of ebooks, video’s, downloads, pdf’s etc that you haven’t looked at since the day you bought them? How do you feel when you look at that folder? Guilty? Upset? Overwhelmed? Waste of money?
Yeah, all of those feelings, right? Let me tell you a secret – you’re not alone. Really. Many, many people have a stash of info products and have never looked at them. I’m not going to tell you how much I’ve paid over the years for courses that I’ve never started, let alone finished. And hopefully my hubby won’t ask either…. I used to be as guilty as anyone else on this one.
There ain’t no magic bullet
People buy information products in the hope that ‘this one’ will be the magic bullet that rockets them to instant stardom, money and orders pouring in, clients on waiting lists, kudos on the ‘net. And it doesn’t happen.
No product is going to do this for your business. None. Not any. Because all those info products, they’re just tools. You have to use them, and use them in the right way.
So why buy information products?
Because they’re useful and will really help you grow your business. If you use them properly. The problem is that people often don’t use them properly, if at all. They download them, save them, and plan to get to them soon. Unfortunately ‘soon’ never arrives, the novelty fades and the lonely product sits there unused.
So you get stuck into them and start reading
Learning is good, yes? The more you learn the better you’ll be at running your business, yes? Sorry, but the answer to that is often a no.
Too much information is nearly as bad as no information. When you do decide to get stuck in and work through the courses and ebooks you end up with a head full of ideas and no place to start.
Information overload is very real and paralysing. When you’ve got a head full of ideas all bouncing around, and more information being packed in on top, it’s like being in a room crammed full of people all talking at the top of their voices.
Step outside with me
It’s time to get out of the room.
Turn off the noise.
Focus on just one thing.
Realise there is no magic bullet.
The answer to information overload is…
Give your mind a break – chances are that you’ve already read enough ebooks and know what you need to know. See, we get so caught up in ‘learning’ that we stop ‘doing’. We think we have to do things perfectly, and know everything about it, before we can start.
It’s true that we do need to have a certain level of knowledge in order to run a business. It becomes a problem when we think that we have to know everything in order to run a business.
Focus on one thing and put it into action
So here you are – you’ve got a stack of info products, all useful, all highly recommended, and I’ve just told you to stop reading them. Here’s what you need to do to break out of the information overload and get your head right.
Firstly do a brain dump. Every idea, every thought about your business, get it out of your head. Write down the ideas. Paper or on the computer, doesn’t matter. Mind map if it helps. Just get them out of your head. Then save it somewhere so you can find it later.
Back to the information products.
Pick one. Just one. And work through it – do all the exercises or worksheets as you go. Apply every technique in it to your business. Set aside an hour a day to do this. It’s not a race, take your time.
When you’re finished with the first info product, take a break for a couple of days. Then pick another one and work through it the same way. Every exercise, every technique. Rinse and repeat.
Still don’t know where to start?
If you really can’t pick just one info product or you don’t know what you’re trying to do, I recommend starting with our Quick’n’Dirty Business Plan ebook.
Writing out a business plan will give clarity and direction – and from there you’ll have a better idea of what you need to do for your business.
Leave a comment and tell me what you decide to work on and how you’re going, ok?