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email_postman

I don’t normally get into the techie side of the business, that’s not my specialty.  However this particular tool makes a huge difference to how your Email RSS looks and provides a much easier way for your readers to search your posts in their email client.  Anything that makes the experience better and easier for our customers is a good thing!

Have you ever had the experience of knowing you’d seen an rss email on a particular subject and you want to find it again? However when you go searching through your emails, all the rss email subjects are the same and you have to open every one to find the particular email you’re after? If you offer an RSS by email option for your readers, then chances are that they have had this issue with your feeds too. Frustrating? Oh yes.

But! There is good news! If you’re using Feedburner then this is no longer be a problem for your readers. Feedburner recently introduced Email Branding, where you can set the title of your RSS emails to include the post title, and if there is more than one post it can include the title and the number of posts. Yay for Feedburner!

Here’s the difference in email subject lines from before I changed the feed and after.

email_subjects

Doesn’t that look better? So much easier to read and search through.

Here’s how you do it:

1. Log into your Feedburner account

2. Click on the feed you want to edit

3. Click on the Publicize Tab on the menu across the top

4. Click on Email Subscriptions on the menu down the left

5. Now click on Email Branding

– Change the email subject to whatever you wish it to say. Add in ${latestItemTitle} to add the post title into the rss email feed title

And

– Tick the “Change Subject when an email has 2 or more items” and insert the full subject title in the area indicated. WAHM Biz Builder – “${latestItemTitle}” plus ${m} more

These options and codes are available on the feedburner page, you can simply copy and paste them into the appropriate boxes.

This is what it should look like:

email_branding

Remember to Save!

How easy was that? And how much better and easier for your readers.