Welcome back SuperWAHM’s!! In last week’s post, we discussed defining your business intentions, and allowing customers to get to know you better. Next we will delve a little deeper to look at your business products or services, and really focus on getting your personal brand out there in the marketplace.
Getting down into these nitty-gritty details will really help give you that competitive edge and your website stand out from the rest.
Now, before we get started – I wonder if some of you out there are thinking “Why aren’t we talking about how to glam up our website?!”. I get it – it’s so easy to fall into the trap of wanting to create a ritzy site with all the bells and whistles – oh those fancy pop-up boxes, rolling visual slides, embedded videos, all those pretty pictures… We’ve all been there!!
Well patience my SuperWAHMs – until we know the fundamentals of our website’s purpose, and what our customers actually want, then there’s not much point diving head-first into an elaborate website build. But, once we get this nutted out, then we can start our focus on website visuals and layout.
Ok… enough chat – let’s get on with it!
TOP THREE TIPS TO GIVE YOUR WEBSITE A COMPETITIVE EDGE
Tip One: Get the Edge and Show Your Flare
Your website should place your products and services in the best light possible. This can be done in a multitude of ways, ranging from written content, good quality images, and perhaps even videos or graphics demonstrating what you are offering.
Now, let me put a disclaimer for all the overachievers out here! This does not mean you need to build a massive website from day one – with thousands of pages, images and videos. Literally take a step back and look at this process one day, and one page at a time.
Remembering our tips from the last post – you want to keep the pages of your website nice and simple, and definitely not cluttered. Always keep in mind – what would your customers want to see when they come and visit your site?
Tip Two: Provide a Great User Experience
Have a think about how you would want your clients to engage, either with each other or directly with your business.
You could incorporate a form of social media or an interactive blog or forum. Keeping customers up to date with new products, news, competitions or information will help create client engagement. This can also provide your customers (or any new visitors to your website) with a sense of wanting to know more so that they will keep coming back to your website.
Remember, repeat business is much easier than finding new customers in the first place. So always entice your customers to want to come back for more. How do you do that? One simple word – Value!! Providing great value in the information you provide, and in the products/services you offer will create the ultimate client experience. Think about when you’ve had a great user experience – did you return to that business as a repeat customer, or did you perhaps refer your friends?
Tip Three: Leave a Lasting Impression for your Brand
Your brand and image is the most important part of your business. Therefore, the theme of your website should be consistent with the overall brand of your company. We don’t want to create a ‘cookie cutter’ website that just copies another competitor – if you do this, why would clients or visitors want to choose you?
Creating your own personal and unique site will stand out from the crowd and go a long way to stamping your brand to the market place. Remember, you don’t have to do this yourself. As long as you have that clear vision, a good web developer can help put this together for you.
BONUS TIP: Look good on any device
People are becoming busier and busier every day and are doing more of their online searches ‘on the go’. You’ll want to make sure your website is mobile-responsive which is not only important for Google and other search engines, but also for the visitors’ user experience. There is nothing more frustrating than trying to view a site that doesn’t fit properly on a mobile phone or tablet.
A good web developer will design a site that looks clean, easy to navigate around and has a clear purpose.