11 Steps to Great Customer Testimonials

11 Steps to Great Customer Testimonials

I’m in the process of collecting customer testimonials to use on my website and I’d like to share with you what I’ve learned in the process.  For work at home mom businesses, collecting a range of business testimonials are particularly important as they give your...
A Pity Party and Bad News about Blogging

A Pity Party and Bad News about Blogging

Hubby brought this cartoon home from work several weeks ago.  I had intended to post it earlier with quite a few LOL and HA HA HA’s  and ROFL, but never quite got around to it. Lately though, I’ve been feeling both sides of this.  The Darling Daughter, 12yo, has been...
FaceBook changes – Privacy issues and Fanpages

FaceBook changes – Privacy issues and Fanpages

There’s a lot of vitriol and angst flying around the blogosphere and social networking sites lately over FaceBook’s recent changes.  Lets have a look at the two major changes: Community Pages – there goes your privacy Have a read of this first: FaceBook Further...
Could FaceBook Ban You or Your Business?

Could FaceBook Ban You or Your Business?

Unless you’ve been living under a rock for last several years you will have heard how FaceBook is such a great medium for promoting your business, you can set up a fan page or a group, run competitions, connect with like-minded businesses etc etc etc. I agree....
Defining Your Target Market

Defining Your Target Market

Answer the following three questions for me: Who specifically are you selling to? How well do you know them? What problem are you solving for your clients? Were you able to answer these questions immediately?  If not, then keep reading.  Knowing your target market –...

The B.S. Funnel

A few days ago we looked at the Marketing Funnel, aka the Product Funnel.  Today we’re going to look at another funnel that we all spend too much time in – the B.S. Funnel. The B.S. funnel is where you spend your time when you should be in the marketing funnel. ...