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During the first week of each month we give away a business book to a reader of this blog. All you need to do is leave a comment on this post. At the end of the week I’ll use to select a comment number and the lucky winner will be announced here. I’ll post the book anywhere in the world, so the giveaway is open to everyone!

This month we’re giving away Paco Underhills’s “Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond”.

This book is slightly outside the ordinary for these giveaways in that it discusses the psychology behind why people buy rather than being a strictly business ‘how to’ type of book.  If you sell anything (and that’s all of us in business) then you need to read this book.

From the back cover:

Revolutionary retail guru Paco Underhill is back with a  completely revised edition of his classic, bestselling book on our ever-evolving consumer culture…  Includes:

–    The latest trends in online retail – what retailers are doing right and what they’re doing wrong – and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves it’s customers.

–    A guided tour of the most innovative stores, malls and retail environments around the world – almost all of which are springing up in coutries where prosperity is new….

The new Why We Buy is an essential guide – it offers advice on how to keep your changing customers and entice new and eager ones. [end back cover]

In my not so humble opinion, everyone needs to read this book.  If you don’t win it, then buy it.  Truly, if you are selling products, particularly physical products, you need to understand why and how people buy.  This book will go a long way to helping you understand more about your customers.

I’ll be drawing this month’s winner on Monday 6th  July.  So leave a comment and at the end of the week we’ll find out who the lucky winner is!

Winners Update

This month’s winner, selected by is:

No 1 – Sally – Snappy Sentences