Why a Business Plan Will Save Your A$$

Why a Business Plan Will Save Your A$$

To learn why a business plan will always save your a$$, let’s first go on a holiday! Read on… Picture this: It’s a Saturday and you’re enjoying a peaceful sleep in (you know, those things you had before you had kids).  And your darling hubby bursts into the room...
The Clean Shower Guide to Marketing

The Clean Shower Guide to Marketing

I was cleaning the shower the other day.  This is something I do regularly.  Once a year is regular, right? Just kidding – I clean it a lot more often than that.  While sloshing water around and scrubbing the tiles it occurred to me that cleaning the shower is in many...
Managing Work Time Around Kids – Myth or Reality?

Managing Work Time Around Kids – Myth or Reality?

Time management strategies around kids… I can hear every mother who reads that laughing hysterically. Because when you’re a mother you know that time management and kids tend to be two things that don’t work all that well together. Every time you think you’ve got your...
How to Define Your Target Market

How to Define Your Target Market

One of the most commonly overlooked things when you start your first home based business is knowing how to define your target market. But it’s one of the most essential elements for any form of business marketing success. Answer the following three questions for me:...
Building a House Without a Plan

Building a House Without a Plan

Let’s pretend.  You’re going to build a house.  A big house.  Your dream house.  What’s the first thing you do?  Start digging the foundations?  Order the bricks?  Paint the walls?  No, the first thing you do is work out exactly what it’s going...
10 Easy No to Low Cost Marketing Ideas for Work At Home Moms

10 Easy No to Low Cost Marketing Ideas for Work At Home Moms

Marketing – it’s everything you do to sell your products and promote your business. But not all marketing is created equal. You want to use a marketing strategy that is not only effective, but also is low cost for your business.   The Purpose of a Marketing Strategy...
11 Steps to Great Customer Testimonials

11 Steps to Great Customer Testimonials

I’m in the process of collecting customer testimonials to use on my website and I’d like to share with you what I’ve learned in the process.  For work at home mom businesses, collecting a range of business testimonials are particularly important as they give your...