Babe Zaharias – Loosen Your Girdle and REALLY Swing

Are you ready to loosen your girdle and REALLY swing? ‘Babe’ Zaharias (Mildred Ella Didrikson Zaharias, 1911-1956) was a sporting phenomenon.  One of only two women ever named by the Guinness Book of Records as the most versatile female competitor of all time;  she...

The magic of RSS, AKA How to keep people updated

RSS (Rich Site Summary or Real Simple Syndication), one of the most wonderful tools of this internet age! It’s a proven marketing fact that customers generally need up to seven contacts from you before they will consider buying.  It’s part of the ‘Know, Like, Trust’...

Why your mailing list needs to be easy to unsubscribe from

How many times have you been on an email list that you wanted to unsubscribe from and had to jump through moving hoops, hold your breath for ten minutes, walk barefoot across flaming coals, cross your eyes and roll your tongue, just to remove yourself from an email...

Better than New Year Resolutions

I talked yesterday about why I dislike New Year resolutions so much. Today I’d like to look at some tools that are much more useful, sustainable and longer-lived than New Year resolutions. You can call them goals or whatever you want to call them. I know a lot...