Tag Archive: Useful Tools

May
06

How to screw up a cold call and lose customers

We all need to market and sell our stuff, right? That’s the whole point of being in business. But there’s a right way and a wrong way to sell. Sell something the right way and the person is happy they dealt with you and everyone is pleased by the whole transaction. Sell the wrong way …

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Jan
21

The 70% Principle: Why You Never Get Projects Off The Ground

Today’s post is reprinted with permission from Psychotactics by Sean D’Souza.  This particular article is one I keep coming back to, otherwise I’d be rewriting, re-recording and editing for ever.  Enjoy! The 70% Principle Have you got eleven seconds to learn a simple principle? A principle that will radically change the way you do things? …

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