Hi, My name is ‘insert your name here’ and I’m an Info product addict

We’ve all done it.  Bought great info products – ebooks, audios, pdfs, ecourses etc – that are highly recommended and guaranteed to change our lives and send business through the roof.

We all have our favourite teachers, and if they recommend something as being great then we have to get it, right?  Because it will help us grow our business, right?  So we buy more products.  And more.  And we keep on buying.  And downloading and saving them to the hard drive.

You know that folder(s) on your hard drive that’s full of ebooks, video’s, downloads, pdf’s etc that you haven’t looked at since the day you bought them?  How do you feel when you look at that folder?  Guilty?  Upset? Overwhelmed? Waste of money?

Yeah, all of those feelings, right?  Let me tell you a secret – you’re not alone.  Really.  Many, many people have a stash of info products and have never looked at them.  I’m not going to tell you how much I’ve paid over the years for courses that I’ve never started, let alone finished.  And hopefully my hubby won’t ask either….  I used to be as guilty as anyone else on this one.

There ain’t no magic bullet

People buy information products in the hope that ‘this one’ will be the magic bullet that rockets them to instant stardom, money and orders pouring in, clients on waiting lists, kudos on the ‘net.  And it doesn’t happen.

No product is going to do this for your business.  None.  Not any.  Because all those info products, they’re just tools.  You have to use them, and use them in the right way.

So why buy information products?

Because they’re useful and will really help you grow your business.  If you use them properly.  The problem is that people often don’t use them properly, if at all.  They download them, save them, and plan to get to them soon.  Unfortunately ‘soon’ never arrives, the novelty fades and the lonely product sits there unused.

So you get stuck into them and start reading

Learning is good, yes?  The more you learn the better you’ll be at running your business, yes?  Sorry, but the answer to that is often a no.

Too much information is nearly as bad as no information.  When you do decide to get stuck in and work through the courses and ebooks you end up with a head full of ideas and no place to start.

Information overload is very real and paralysing.  When you’ve got a head full of ideas all bouncing around, and more information being packed in on top, it’s like being in a room crammed full of people all talking at the top of their voices.

Step outside with me

It’s time to get out of the room.

Turn off the noise.

Focus on just one thing.

Realise there is no magic bullet.

The answer to information overload is…

Taking action.

Give your mind a break – chances are that you’ve already read enough ebooks and know what you need to know.  See, we get so caught up in ‘learning’ that we stop ‘doing’.  We think we have to do things perfectly, and know everything about it, before we can start.

It’s true that we do need to have a certain level of knowledge in order to run a business.  It becomes a problem when we think that we have to know everything in order to run a business.

Focus on one thing and put it into action

So here you are – you’ve got a stack of info products, all useful, all highly recommended, and I’ve just told you to stop reading them. Here’s what you need to do to break out of the information overload and get your head right.

Firstly do a brain dump.  Every idea, every thought about your business, get it out of your head.  Write down the ideas.  Paper or on the computer, doesn’t matter.  Mind map if it helps.  Just get them out of your head.  Then save it somewhere so you can find it later.

Back to the information products.

Pick one.  Just one.  And work through it – do all the exercises or worksheets as you go.  Apply every technique in it to your business.  Set aside an hour a day to do this.  It’s not a race, take your time.

When you’re finished with the first info product, take a break for a couple of days.  Then pick another one and work through it the same way.  Every exercise, every technique.  Rinse and repeat.

Still don’t know where to start?

If you really can’t pick just one info product or you don’t know what you’re trying to do, I recommend starting with our Quick’n’Dirty Business Plan ebook.

Writing out a business plan will give clarity and direction – and from there you’ll have a better idea of what you need to do for your business.

Leave a comment and tell me what you decide to work on and how you’re going, ok?

Our first new product release for 2010. Announcing SuperWAHM’s EZ-Notes!

The 2 for 1 sale referred to below is now finished.  Click here to buy the Ebooks.

What are EZ-Notes?

A series of quick and easy to read ebooks, in pdf format, that each deal with a problem common to work at home mums. Priced at US$6.95 each they’re the cheapest, fastest and easiest solution you’ll find anywhere on the net.

We’ll be releasing 1-2 new titles every month, all at the same low price.

What titles do you have?

Our first two titles are due to be released on Monday 25th January.  And here they are:

The No-Plan-Preneur

Are you a Work at Home Mum whose business grew from an interesting hobby into a business? Didn’t plan on it being a business at the start but you’re happy it is now? This ebook is for you.

Talking about how you got where you are, and how to see where you’re going, this ebook covers the most common issues that hobbyists-turned-entrepreneurs deal with, and how to avoid getting stuck in them yourself.

Avoid the usual pitfalls and get your business rockin’ ahead with the EZ-Notes No-Plan-Preneur!

The Non-Planner’s Quick’n’Dirty Business Plan

Don’t have a business plan and feeling stuck? This EZ-Notes ebook is for you. Draft out a quickie business plan to get you past that hurdle and moving again, all in the time it takes to do a load of laundry. If the thought of writing a full business plan gives you hives, this ebook will be the soothing calamine that eases the hurt and soothes the pain.

No, it’s not a replacement for a comprehensive plan that takes you years into the future. It focuses on the next 2-3 months, in a format that is simple and easy to use, and quick to put together.

Yes, you can keep on simply writing a Quick’n’Dirty plan every few months as the previous one is finished.

Yes, it’s designed to be quick and simple to use. Generally, a Quick’n’dirty plan should take about thirty minutes to an hour – just enough time when the kids are down for a nap, waiting for a ballet class or football game to finish, or even just while the washing machine is running.

No huge brain pain, just a simple step by step guide to plan your next few months for great business growth with the EZ-Notes Quick’n’Dirty Business Plan.

Special offer and a giveaway for our readers

From now until Thursday January 21 you can by both these EZ-Notes ebooks for our special pre-release price of $6.95 – that’s two for the price of one.

Simply click here to buy both EZ-Notes, valued at $13.90, for just $6.95. That’s both ebooks for the low, low price of one EZ-Notes after next week. Buy now at the special pre-release price and on Monday 25th Jan you’ll automatically be sent a link to download your purchases.

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Leave a comment and win both EZ-Notes Ebooks

Leave a comment and tell us why you became a Work at Home Mom. What inspired your decision? What were the most important factors in deciding to work from home?

On Friday, I’ll pick one lucky commenter – using Random.org – to win both ebooks. If you’ve purchased them already I’ll refund your purchase price, if you haven’t purchased then I’ll send you a download link on Monday 25th.  The winner will be announced in the comments on this post, so make sure you click ‘Subscribe to Comments’.

Do you have friends and other work at home mums who you think would benefit from EZ-Notes? Please send them a link, email them, forward on the RSS feed and invite them to come and take a look.