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Jul 01

Monthly Book Giveaway – "Why We Buy"

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During the first week of each month we give away a business book to a reader of this blog. All you need to do is leave a comment on this post. At the end of the week I’ll use www.random.org to select a comment number and the lucky winner will be announced here. I’ll post the book anywhere in the world, so the giveaway is open to everyone!

This month we’re giving away Paco Underhills’s “Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond”.

This book is slightly outside the ordinary for these giveaways in that it discusses the psychology behind why people buy rather than being a strictly business ‘how to’ type of book.  If you sell anything (and that’s all of us in business) then you need to read this book.

From the back cover:

Revolutionary retail guru Paco Underhill is back with a  completely revised edition of his classic, bestselling book on our ever-evolving consumer culture…  Includes:

-    The latest trends in online retail – what retailers are doing right and what they’re doing wrong – and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves it’s customers.

-    A guided tour of the most innovative stores, malls and retail environments around the world – almost all of which are springing up in coutries where prosperity is new….

The new Why We Buy is an essential guide – it offers advice on how to keep your changing customers and entice new and eager ones. [end back cover]

In my not so humble opinion, everyone needs to read this book.  If you don’t win it, then buy it.  Truly, if you are selling products, particularly physical products, you need to understand why and how people buy.  This book will go a long way to helping you understand more about your customers.

I’ll be drawing this month’s winner on Monday 6th  July.  So leave a comment and at the end of the week we’ll find out who the lucky winner is!

Winners Update

This month’s winner, selected by www.random.org is:

No 1 – Sally – Snappy Sentences

jul09

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6 comments

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  1. Sally, Snappy Sentences

    I was actually looking at this the other day – would love to get my hands on it!
    .-= Sally, Snappy Sentences´s last post…The secret of a good web copywriting project? A detailed client brief. =-.

  2. claire

    Hi

    This sounds really interesting! As a past retailer and a present coach, it’s always interesting to get into finding out more about what makes successful sales – or rather what makes people interested in purchasing, as often they can be different things!

    Claire

  3. Deb

    It sounds good – I love looking at psychology!
    .-= Deb´s last post…On Breastfeeding and Formula =-.

  4. Katerina Sioulas

    I so have to read this! Hmmmm wonder if it’s anything to do with emotion LOL

  5. Monique

    Hmmm sounds like very interesting reading for those running an online store in today’s economy! Thanks :-) Monique

  6. Melinda

    And this month’s winner is…

    Sally from Snappy Sentences. Congratulations Sally!

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